Archive for April, 2020

Professional Video Tips for Work-from-Home Videos

Friday, April 10th, 2020

March, 2020, marked Capture Video’s 20th Anniversary. Sadly, all the celebrations – at least in-person – had to be canceled. But we’ve survived, and I might say thrived, for 20 years because we have been fluid, flexible, and pivoted our business when we needed to. THAT is what many businesses and arts organizations are doing right now. In order to survive, people are taking their shows, their business communication, and their instructional or educational programs online and, in most cases, using some form of video to do that.

I’m not an expert on which online platform you should use, or how you should use it. But I do know a thing or two about video production. Over the past couple weeks, I have shared a few pro video tips for how to make YOUR non professional video calls, webinars, and tutorials look more professional, using only the things you have around the house.

Here is the playlist, which contains all 7 videos in this tutorial series.

I suggest you read each individual blog post for further information on each subject.

In order, you can read:
The Introduction
Mise En Scène
Lighting
Sound
Appearance and Performance
Editing
The Martini

These tutorials are, by necessity, very general. What platform you’re delivering your message on changes how you create your videos. Whether you are using a phone, a computer, a video camera, or an SLR, changes how you shoot your videos. There are different microphones and headsets you can purchase, depending on what device they would plug into. And, if you plan to edit your video, well, there are many, many different ways to accomplish that. So I’ve tried to share general rules of thumb – some tricks that can apply to anyone, right now, working on communicating through video with what they have at hand.

If you’d like to request additional tutorials, please contact me and suggest topics you’d like me to cover. Or, if you’d like to hire me as a consultant, or to create videos for you, we can discuss that as well.

Thank you for tuning in. I know I’ll see YOU soon!

Jessica RobinsonJessica Robinson is the owner of Capture Video, Inc., a media production company launched in March, 2000 in Northern Virginia. During Capture Video’s first two decades of business, Jessica has produced educational and promotional videos for such diverse clients as the U.S. Geological Survey, the National Academy of Sciences, Capital One Bank, Cisco Systems, and DC Superior Courts. Most recently, Jessica has delivered videos of five weeks of training led by Clark Construction, as well as a series of instructional videos for a language app produced by Blue Canoe Learning. An accomplished writer and storyteller, Jessica is the author of the urban fantasy novel, Caged, as well as co-author of the anthology Roar: True Tales of Women Warriors. Jessica is the founder of Better Said Than Done, Inc., a Virginia based storytelling organization.

Pro Video Tips – The Martini

Wednesday, April 8th, 2020

Capture Video is celebrating 20 years of professional video production services in 2020 – just in time for most of our clients and colleagues to be spending a lot of time at home, making their own videos. This blog post – the 7th of 7 – concludes our professional video tips for making your work-from-home videos look more professional

Watch the final video to find out why I called this post the martini and, more importantly, how I really feel about martinis!

In conclusion:

The most important thing to remember about these videos you’re making yourself is that your audience will understand if they are not professional quality. Most people in America are scrambling right now, doing the best we can with what we have. If your lighting isn’t perfect, we hear some noises in the background, or the pacing is off on your editing, that’s okay. The only thing the audience really wants for you to do a great job with is delivering your message. If we can hear you and see you well enough to get your message, and you’ve got something great to say, then Bravo/Brava.

When you’re ready to try to produce something more ambitious, and when we’ve all been let out again,
contact me to discuss your next professional video production production.

In the meantime, stay healthy, stay busy, and take the time to toast to all your successes, big or small. Just don’t do it with a martini!

That’s a wrap!

Pro Video Tips Pt 6 – Post Production

Monday, April 6th, 2020

Our professional messaging is often communicated via Zoom, Facebook Live, or other video apps. Many of us are trying to present a professional appearance while working from home. I’m sharing some ways to make the videos you’re making on your computers and phones look as professional as possible using the stuff you already have around the house.

If you are recording content and plan to edit it before sharing to your website, YouTube channel, or social media platforms, the below video gives you some tips about post production.

A recap of some pro video tips for editing and post production.

1. Try to do everything perfectly the first time, and then you won’t have to edit!
2. One way to minimize post production work is to edit in-camera. This basically means plan your shots in advance and “cut to” the next shot in your list by pausing your recording between shots.
3. If you do need to edit, there is a lot of free software available including, but not limited to: Lightworks, Blender, and iMovie. Beware of malware!
4. A good paid option for editing software is Adobe Premiere. They do have a monthly subscription and offer a lot of technical support.
5. If post production technology, and/or the brain power involved in editing, graphic animation, researching and integrating stock footage and royalty free music, all proves to be difficult, I am available for consultation.
6. Finally, I can edit your pre-existing footage, animate titles and graphics, or edit together stock images, music, and voice over, all without ever being within 6 feet of you.

Contact me to discuss consultation or post production work.

Whenever possible, avoid having to edit. When giving quotes to prospective clients, I tell them that editing a project takes about 4 to 6 times as long as videotaping it. If you know you’re going to have to edit, it’s best to work from a shooting script or, at the least, a shot list. And, of course, if all else fails, call in the professionals.

This is the penultimate blog post in this series or, as we call it in the film industry, the Abby Singer (named after a director famous for calling last shot, when it was not yet the last shot). The next and last post will be “the martini,” our final shot at pro video tips for all of you trying to make your work-from-home videos look as professional as possible.

About Capture Video, Inc.: Capture Video, Inc. has produced training and promotional videos for such clients as DPR Construction, PRIMA, Siemens Industries, and Whiting-Turner, to name a few.

In addition to running Capture Video, Jessica also performs in storytelling shows for Better Said Than Done, with live – on Zoom – storytelling shows in April and May, 2020. Hopefully, live – in the flesh – after that.

Pro Video Tips Pt5 – Performance

Thursday, April 2nd, 2020

Much of our current business is now communicated via Zoom, Facebook Live, or other video apps. Many of us are trying to present a professional appearance while working from home. Over the next few blog posts, I’m going to be sharing some ways to make the videos you’re making on your computers and phones look as professional as possible using the stuff you already have around the house.

Two related subjects that I get asked about a lot are appearance and performance. What do I wear and how do I act?
This video contains all the answers – plus is a great example of show don’t tell. My appearance and performance are just as they should be.

About your appearance on video conference calls:

1. First of all, be yourself. Dress as you would normally dress for a meeting with a client, or speaking in front of an audience – at least, from the waist up!
2. The same rule applies for hair and makeup. The camera on your computer or phone does not require stage makeup.
3. Dress and look professional – to whatever standard your profession requires.

About your performance:

1. The audience is tuning in to see you, the authentic you. Be yourself.
2. Pretend the camera on your phone or your computer is the person, or audience, you are speaking to. Don’t forget to make eye contact.
3. If speaking into a machine makes you nervous, get a co-host. It can be the person you are sheltering in place with or someone on the other end of your computer screen.

Appearing and performing on camera tends to make people nervous. The best way to overcome the fear and be able to continue to communicate effectively and professionally is to remember the camera is your friend. Or, failing an actual memory of such, IMAGINE the camera is your friend.

And…scene.

Stay tuned for more pro video tips to come.

About Capture Video, Inc.: Capture Video, Inc. has produced training and promotional videos for such clients as Cisco Systems, Northwest Federal Credit Union, Sikorsky Aircraft, and W.E. Bowers, to name a few.

In addition to running Capture Video, Jessica also performs in storytelling shows for Better Said Than Done, Northern Virginia’s premiere storytelling organization, many other DMV storytelling shows, and in festivals around the country.

Pro Video Tips Pt4 – Sound

Thursday, April 2nd, 2020

Much of our current business is now communicated via Zoom, Facebook Live, or other video apps. Many of us are trying to present a professional appearance while working from home. Over the next few blog posts, I’m going to be sharing some ways to make the videos you’re making on your computers and phones look as professional as possible using the stuff you already have around the house.

We take sound for granted. Sound is often neglected – an after thought. But sound is actually very important on business calls – even video business calls – because we really need to be able to hear the message you are trying to deliver in order for it to have been successfully delivered.

Here’s a little video I hope you can hear, about how to make sure people can hear you, on your conference calls, webinars and instructional videos.

To reiterate, here are a few sound tips about sound.

1. Try to eliminate background noise – from the dog, your housemates, or anything else moving and breathing and, more to the point, making noises in the house!
2. If possible, speak close to the microphone. Don’t “eat the mic,” but don’t be 8 feet away either.
3. If you have to stand 8 feet away, so we can see something you’re demonstrating, for example, then use a wireless microphone or wireless headset with microphone. If you happen to be in an auditorium, gym, or studio that has a speaker system, use the built-in a/v system and put the camera near the room speakers.
4. If you do end up ordering a professional or podcast microphone, make sure you get one that works with your set up – whether that’s a camera, a phone or a computer.
5. Finally, turn off the dings on your computer and phone. If you are using your computer audio to speak, and also getting sound notifications, we can hear that!

For this video, and for many corporate video productions, I used a wireless lavaliere microphone with a receiver that plugs into my camera’s XLR input. That’s overkill for a “live video recording” of a conference, webinar, or Zoom based performance. Fire trucks, barking dogs and singing birds happen to the best of us. The important thing is that you speak clearly and loudly (not too loud) and that we can hear you over any background noise you couldn’t eliminate. Message sent and received.

Keep your eyes, and ears, peeled for more pro video tips to come.

About Capture Video, Inc.: Capture Video, Inc. has produced training and promotional videos for such clients as the Dolan Lecture Series, EE Reed Construction, the National Academy of Sciences, and UX Camp, to name a few.

In addition to running Capture Video, Jessica also leads storytelling workshops for individuals and organizations for Better Said Than Done, Northern Virginia’s premiere storytelling organization.