Archive for December, 2012

Did You Read That Prospectus?

Thursday, December 20th, 2012

How are you approaching your investors? Are you still handing them a beautifully written document and hoping they’ll read it?

There is a better way. Have you considered a custom video presentation?

A one-time video presentation has many advantages. Interviews with key members of your organization can be scheduled once and distributed many times without the need to coordinate schedules. Visual examples of your work and the people you serve can be taken at special events and then built in to your video presentation with professional sound editing and visual effects that make your point of view more compelling.

For example, this video of a year of production work by the Sun MicroSystems marketing team.

By interweaving different kinds of information, moving between interviews, voice over, and live action, you can engage your viewer’s attention more thoroughly over a longer period of time than the more traditional presentation.

Show your prospective donors that you are moving forward with the times to better serve your demographic. Digital video will allow you to incorporate highlights on your website, distribute clips through social media, and align you with the most current marketing potential. By working with dedicated professionals you’ll have access to the latest trends and ideas to put your organization in the best possible light.

Properly approaching donors and investors can make or break opportunities for growth. Take the time to put together a presentation that is fun and engaging, as well as professional and informative.

3 Reasons For Training Videos

Tuesday, December 11th, 2012

Get it right the first time.

There is no denying that video captures and holds the attention of an audience. People just like to watch movies. Here are three more reasons why your corporate training should be done with video.

1. The quality. I don’t mean the quality of the video production. I mean the quality of your training presentation. When training is done by video your very best presenter can make their very best presentation, and do it once. Or as many times as it takes to get it exactly right. When it is done, it’s done and that trainer’s billable time can be attributed to other opportunities, rather than repeating the same presentation over and over.

2. The expense. What does it cost your company to host a major training event? The space allocation, the trainer’s time, the cost of bringing large segments of your staff together at once. These considerations are not inconsiderable and the investment doesn’t always pay off. With a video presentation the content can be distributed whenever and wherever the training needs to take place without the logistics and costs of a large event.

3. The flexibility. With a completed video presentation covering the standard training materials your best trainers can devote themselves to specialty scenarios and higher level training without risking the quality of the delivery. It becomes cost effective to offer training immediately to small groups or individuals rather than waiting for a larger group to be assembled. Video presentations can be available at every facility rather than needing to bring employees to the trainer or a central location.

A well crafted training video can save your company time, money, and hassle with a one-time investment.