Pro Video Tips Pt 6 – Post Production

Our professional messaging is often communicated via Zoom, Facebook Live, or other video apps. Many of us are trying to present a professional appearance while working from home. I’m sharing some ways to make the videos you’re making on your computers and phones look as professional as possible using the stuff you already have around the house.

If you are recording content and plan to edit it before sharing to your website, YouTube channel, or social media platforms, the below video gives you some tips about post production.

A recap of some pro video tips for editing and post production.

1. Try to do everything perfectly the first time, and then you won’t have to edit!
2. One way to minimize post production work is to edit in-camera. This basically means plan your shots in advance and “cut to” the next shot in your list by pausing your recording between shots.
3. If you do need to edit, there is a lot of free software available including, but not limited to: Lightworks, Blender, and iMovie. Beware of malware!
4. A good paid option for editing software is Adobe Premiere. They do have a monthly subscription and offer a lot of technical support.
5. If post production technology, and/or the brain power involved in editing, graphic animation, researching and integrating stock footage and royalty free music, all proves to be difficult, I am available for consultation.
6. Finally, I can edit your pre-existing footage, animate titles and graphics, or edit together stock images, music, and voice over, all without ever being within 6 feet of you.

Contact me to discuss consultation or post production work.

Whenever possible, avoid having to edit. When giving quotes to prospective clients, I tell them that editing a project takes about 4 to 6 times as long as videotaping it. If you know you’re going to have to edit, it’s best to work from a shooting script or, at the least, a shot list. And, of course, if all else fails, call in the professionals.

This is the penultimate blog post in this series or, as we call it in the film industry, the Abby Singer (named after a director famous for calling last shot, when it was not yet the last shot). The next and last post will be “the martini,” our final shot at pro video tips for all of you trying to make your work-from-home videos look as professional as possible.

About Capture Video, Inc.: Capture Video, Inc. has produced training and promotional videos for such clients as DPR Construction, PRIMA, Siemens Industries, and Whiting-Turner, to name a few.

In addition to running Capture Video, Jessica also performs in storytelling shows for Better Said Than Done, with live – on Zoom – storytelling shows in April and May, 2020. Hopefully, live – in the flesh – after that.

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Tutorials, Video Production

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