Archive for March, 2020

Pro Video Tips Pt3 – Lighting

Tuesday, March 31st, 2020

Many of us are now communicating on a daily basis via Zoom, Facebook Live, or other video apps, and trying to present a professional appearance while working from home. In many cases, we can’t purchase equipment that might make these video calls look sharper. Over the next few blog posts, I’m going to be sharing some ways to make the videos you’re making on your computers and phones look as professional as possible using the stuff you already have around the house.

Lighting seems to be a big challenge for people – some because they perceive it as such, and some because they’re not sure how to accomplish the right kind of lighting for a video conference call. Watch the below video for some basic tips on lighting.

To summarize and reiterate, here are a few basic lighting tips.

1. For work-from-home lighting, the key is really about having enough light, and having it in the right spot.
2. Avoid backlighting. Don’t have more light behind you than in front of you – unless you’re trying to look like you’re in the witness protection program!
3. You don’t need a professional light kit. 2 lamps – one on either side of your camera – should provide enough light so we can see your face.
4. Don’t shine the light into the camera and don’t blind yourself.

In corporate video production, we try to have: an eye light to make your eyes sparkle; a hair light to separate your head from the background; a background light or two, to give the scenery some depth; and at least 3 point lighting to fully light the subject. For the next month or two, we’re all going to have to make do with what we have available to us. Thankfully, for video calls, conferences, and demonstrations, enough light, in the right spot, is, well, enough.

Stay tuned for more pro video tips to come.

About Jessica Robinson and Capture Video, Inc.:Jessica started Capture Video, Inc. in March of 2000 and has since produced training and promotional videos, videos recorded or shown at live events, and more recently videos to be used in phone apps for such clients as Celerity, DPR Construction, the Public Risk Management Association, and T-Rex Solutions, to name a few.

Jessica founded the storytelling organization Better Said Than Done in 2011, producing 2 monthly live storytelling shows and leading storytelling workshops – now all online!

Pro Video Tips Pt2 – Mise En Scene

Monday, March 30th, 2020

Many of us are communicating on a daily basis via Zoom or Facebook Live or other video apps, and trying to present a professional appearance while working from home. In many cases, we can’t purchase equipment that might make these video calls look sharper. Over the next few blog posts, I’m going to be sharing some ways to make your home videos – the videos you are making on your computers and phones to stay in touch with your clients and audience – look as professional as possible using the stuff you already have around the house.

I couldn’t think of a better first pro tip to cover than mise en scène. I know, I know. You’re so sick of thinking about mise en scène all the time. Just this once though, indulge me, and watch the video.

To summarize and reiterate, here are a few basic things to consider.

1. Mise en scène, at least as far as video production goes, generally refers to everything you see in the shot. For the sake of your home video production, I’ve focused primarily on framing and background.

2. When framing yourself, make sure we can see the parts we need to see.

If, for example,  you are primarily speaking directly to the audience, then frame your face in the shot. Make sure we can see your whole face – and not a whole lot more!

If, for example, you are demonstrating how to draw a picture, make sure we can see you draw, and what you’re drawing. Mo Willems has been doing quite a lot of this if you’d like a great example.

3. Pay attention to what’s going on behind you.

Make sure what we can see of your house is clean, or clean enough. If your place is as messy as mine, put a wall or backdrop behind you. Try to choose a backdrop that offers some contrast to your hair/dress color, so you don’t fade into it.

Try to eliminate distracting people or animals. If that’s possible.

If you can’t find a non distracting background in your house, you can use a digital one. Just be sure you are well lit, or you may fade away into the green screen like a mirage

4. Here’s an article about mise en scene, cause I know you want to read more about it!

In movies, as in corporate video production, the director will think about all the little details of what makes up the shot. For your videos, that you are, in many cases, live streaming through a phone or computer, the main goal is to make sure we, the audience, can see what we need to see, and that we are not distracted by all the things you really don’t want us to see.

Stay tuned for more pro video tips to come. I promise the rest of them will focus more on what I’ve learned over the last 20 years of running a video production company and a little less on fancy fil school terms I picked up at NYU.

About Jessica Robinson and Capture Video, Inc.: Jessica earned her BFA in Film and TV Production from NYU Tisch School of the Arts. She worked in the feature film industry in NYC, finishing that career path as 2nd 2nd Assistant Director on the Ed Harris directed, Academy Award winning movie, Pollock. Jessica started Capture Video, Inc. in March of 2000 and has since produced training and promotional videos, videos recorded or shown at galas, and more recently videos to be used in phone apps for such clients as Capital One Bank, Clark Construction, Space Adventures, and the Special Olympics, to name a few.

Jessica founded the storytelling organization Better Said Than Done in 2011, producing 2 monthly live storytelling shows, and instruction storytelling for such organizations as The World Bank and The Brookings Institution.

Intro to Professional Video Tips

Monday, March 30th, 2020

Capture Video is sheltering in place, social distancing, and trying to still run a business while working from home. Oh, and also, we’re celebrating our 20 year anniversary. Woot!

But enough about us. How are you? Are you trying to run a business or get work done while stuck at home or in a mostly abandoned office or place of business? I hope so. Considering the alternative, having to work from home ain’t so bad.

But one of the challenges many people are facing right now is staying in touch with clients, prospects and audiences of all kinds. While we are all social distancing, we still need our businesses, or the faces of our business, to be out there, delivering our message, and keeping our brand alive. Thankfully, we have the technology to do that. Thankfully, we have video conferencing, video calls, and videos we can easily produce using just our phones or computers so we can post to our websites and social media.

Most people are much more accepting of non-professional looking video than a video producer with 20 plus years of experience. Still, your clients and audience will thank you, and so will I, if you make your computer and phone videos look as professional as possible while doing it all yourself.

I’ve put together a series of videos, and the blogs to go along with them, offering a few simple tricks to help you make your videos look as professional as they can, without having professional equipment or crew. Watch the opening below.

I was limited by having to shoot in my crowded basement, trying to keep my kids quiet, trying to videotape myself without having a camera operator to check the frame and lighting, or to monitor audio, and without having a director to make sure I said everything that needed to be said, or gave a great performance. Of course, I may have had one or two things laying around the house that gave me an advantage.Home Studio

But, like I say in the video series – SPOILER – the most important thing is that you can see and hear me. Hopefully you’ll find some useful tips, and listen to them.

Stay tuned. The next one’s a good one!

About Jessica Robinson and Capture Video, Inc.: Jessica earned a very expensive BFA in Film and TV Production from NYU, graduating with honors from Tisch School of the Arts. She worked in the feature film industry in NYC, finishing that career path as 2nd 2nd Assistant Director on the Ed Harris directed, Academy Award winning movie, Pollock. Jessica started Capture Video, Inc. in March of 2000. For our first client, the Jewish Institute for Youth and Family, we produced a series of 4 educational videos. Since then, Jessica has produced training videos, marketing videos, time lapse videos, and videos for use on phone apps, and led video productions for clients ranging from the American Diabetes Association to Capital One Bank, from Cisco Systems to HITT Contracting.