How do you use the Internet? Keeping up with friends on Facebook? Connecting with colleagues on LinkedIn? Checking in on FourSquare? You probably use it frequently for fun, but what about selling your product or service online through a video commercial?

Mixing traditional marketing and online marketing like videos is a powerful one-two punch that many companies have found to be a successful advertising plan. High-speed Internet, mixed with the popularity of the web, makes this a can’t-miss marketing opportunity.

Beyond the incredible potential of the landing page is the ‘viral’ aspect – watching your online video get picked up on YouTube and get watched by millions is a goal worth striving for! To make that happen, you have to give people something worth talking about … invent a hook, create a buzz in cyberspace, and watch your business take off.

Here’s an example of a video used to market an upcoming event:

It’s a unique opportunity that can’t be done with traditional TV advertising. (Just watch someone try to pass around your commercial from big-screen to big-screen – it can’t be done as easily as clicking a ‘share’ link.) That’s where Internet ads have a major edge over traditional commercials. So be sure you’re taking advantage of the shareability factor, and get ready to Tweet about your success.

If you’ve never done an online video ad, though, there are some things you should know before you get started. In our next post, we’ll take a look at the do’s and don’ts of internet video ads.