Capture Video – Bringing It All Together

Bringing It All Together

Sometimes one little decision takes your life in an unexpected direction.

Jessica Piscitelli Robinson is at her heart a storyteller, whether she is on stage with Better Said than Done, or creating marketing videos as the owner of Capture Video.

Growing up, she wavered between her love of visual arts and her love of writing. She always knew one of those things was going to be her career. Then she got an opportunity that showed her she wouldn’t have to choose.

Her high school offered a video production program, Communication Arts and Science Training (CAST). For two years, in exchange for 3 classes, CAST students could work with a local TV station learning to write, direct, shoot, edit and produce video. Jessica fell in love with it. Here was an opportunity to combine visual and written art, both the things she loved best. She says “The videos started out very, very bad, but we didn’t care!”

Jessica stuck with it. She went to NYU and studied film and television production. Once she received her BFA she went to work in the New York City film industry working on indie films and commercials. After three years she realized that she loved the production process, but she didn’t love the film industry hours. She joined a video production company and found her niche. In 2000 Jessica moved to Virginia and started her own video production company, Capture Video.

She still loves creating. Both her passions come together when she writes scripts and sees the video process through to completion, but one of the best parts of the process is the constant exposure to new concepts. “I get to learn new things with every new customer and project. You really need to understand their business and product or service so you can help them. It could be a scientific process or how to make concrete or how to navigate child protective services, but I’m always learning something new.”

When you’re looking for something new and creative, take a look at Capture Video!