Capture Video – Getting It All On Tape

Getting It All On Tape

Have you thought about videotaping your live event? It can be a versatile investment.

Video recordings let you use the content for multiple purposes. Presentations can be reviewed and analyzed for effectiveness or to refine content for future opportunities. If your event generated ticket sales, you can sell copies of the recorded sessions for anyone who was unable to attend. Or you might just want to offer some of the sessions online, gratis, as a thank you to your members or attendees.

Some of the best marketing for next year’s big live event is footage from this year. Show the highlights from this year. Clips from your best and/or most prestigious speakers and attendees, snippets with the best lines or the most interesting visuals, crowds of happy faces networking and mingling to generate buzz and interest.

Your customers are much more likely to watch a 30 second video than read a testimonial. Why not take advantage of the fact that your live event gathers customers, members, and otherwise interested parties in one place – and record some testimonials on site?

With the right sound mixing and the raw video footage, your videographer can take the content recorded at your event and create multiple videos. Talk to your video producer before your next live event to discuss marketing, educational and archival uses for video of the event, and create a strategy for capturing the most important moments.

Work with Capture Video to leverage your event into videos that continue to make a difference with each different configuration.