Video is very different from print. That seems like an obvious comment, but when you’re transitioning from your traditional print media to video, your marketing department is going to need a whole new skill set.
Writing marketing copy is a matter of assembling the important points, putting them in a good example, and arranging the examples in a logical progression. That isn’t going to transition clearly to a video. A good video needs to tell a story. Not just a logical progression but a beginning, a middle, and an end that sums up your points without being obvious. Information needs to be gotten across quickly because motion pictures are fast.
The biggest challenge is to strike the right balance between voice and video, or between ‘telling’ and ‘showing’. What can be implied through dramatization and what needs to be explicitly stated in the audio or highlighted through text?
This Capture Video production shows a mix of text, voice over and video.
Text is paced by the reading speed of the audience and by the concentration of details per segment. How much information can you pack in to 10 seconds of video? How many pages or paragraphs does that translate into? Did you know that if it takes the average reader 10 seconds to read your title, then it should remain on the screen for 15 seconds?
When it’s time to take your marketing to the next level for use in social media, your website, and for demonstrations of all kinds, make sure you have access to the skills and experience it takes to make your video really work.
Tags | Categories
Advertising, brand strategy, capture video, dc, High definition, jessica piscitelli robinson, marketing, northern virginia, nova, Online Marketing, production company, promos, Quality, va, video, Video Ad, video for SEO, video production, videographer, virginia, www.capture-video.com