Much of our current business is now communicated via Zoom, Facebook Live, or other video apps. Many of us are trying to present a professional appearance while working from home. Over the next few blog posts, I’m going to be sharing some ways to make the videos you’re making on your computers and phones look as professional as possible using the stuff you already have around the house.
Two related subjects that I get asked about a lot are appearance and performance. What do I wear and how do I act?
This video contains all the answers – plus is a great example of show don’t tell. My appearance and performance are just as they should be.
About your appearance on video conference calls:
1. First of all, be yourself. Dress as you would normally dress for a meeting with a client, or speaking in front of an audience – at least, from the waist up!
2. The same rule applies for hair and makeup. The camera on your computer or phone does not require stage makeup.
3. Dress and look professional – to whatever standard your profession requires.
About your performance:
1. The audience is tuning in to see you, the authentic you. Be yourself.
2. Pretend the camera on your phone or your computer is the person, or audience, you are speaking to. Don’t forget to make eye contact.
3. If speaking into a machine makes you nervous, get a co-host. It can be the person you are sheltering in place with or someone on the other end of your computer screen.
Appearing and performing on camera tends to make people nervous. The best way to overcome the fear and be able to continue to communicate effectively and professionally is to remember the camera is your friend. Or, failing an actual memory of such, IMAGINE the camera is your friend.
And…scene.
Stay tuned for more pro video tips to come.
About Capture Video, Inc.: Capture Video, Inc. has produced training and promotional videos for such clients as Cisco Systems, Northwest Federal Credit Union, Sikorsky Aircraft, and W.E. Bowers, to name a few.
In addition to running Capture Video, Jessica also performs in storytelling shows for Better Said Than Done, Northern Virginia’s premiere storytelling organization, many other DMV storytelling shows, and in festivals around the country.
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