Capture Video – What Do You Have, What Do You Need?

What Do You Have, What Do You Need?

You’re ready to put together a concept video to convince your board to approve a new project, or a promo video for a new service you are launching, or a training video for new hires. You know you need to hire a video company, but what else do you need to know in order to plan your video production?

Pre-production is when you take a general idea and build it into a plan, complete with scripts, outlines, and schedules. What are you really hoping to achieve with this project? This part of the planning process is very helpful for setting proper expectations for the production process. It also makes certain that the plans that are developed will deliver the product you truly need, not something that was ‘recommended’ from outside, or higher up.

Where will your video take place? If it’s in your own offices, do the people who usually use the space need to be reassigned? If it is off site, does your proposed location need permits before you can shoot there? How many people will we be videotaping? How many of those could be taped concurrently to free up the space more quickly? How many cameras and how much other equipment will get the job done most efficiently? What is your budget? How does that money need to be allocated to get you the best result?

In order to save on costs, clients often want to skip pre-production planning. They prefer to either handle it themselves or let the chips fall where they may. Having a professional video producer walk you through possible outcomes, possible schedules, possible alternatives can, in the long run, save you time and money. Spending just a few hours in the pre-production planning process may increase your ROI and create a product that better meets your original objective.

Capture Video offers pre-production services such as concept development, script writing, casting, location scouting and scheduling.