One of the aspects of planning a video that often gets cut is the pre-production phase. Budgets are tight. The video your company is planning is relatively simple.
Or is it? How do you know?
You’ve come in with a plan and a general idea of what you want your video to be like. When we set up the schedule, you’ll get what you ask for to create the vision you have and what you believe you need. The question is, will the video you’ve envisioned do the job you really need done?
Pre-production services provide your company with professional guidance and understanding of the process beyond what is included in your free consultation. Pre-production covers fundamentals such as helping you develop a budget that will really deliver the finished product that you need, script consultation and writing, storyboarding, scheduling crew and equipment that may go beyond the standard one man camera package, or finding you the right on screen or voiceover talent, if that is what would be best for your end product.
How many people are going to be involved in the approval process before this video can go live? If you’re going to need the approval of a board or committee, how much money would ultimately be saved if the entire creative plan were developed and approved before a single frame were captured?
If your video production is going out to the public, think about the things you don’t know about video production and ask what pre-production services would be right for your project. Proper planning and design up front often saves money in the long run.
Capture Video expresses your brand and supports your goals. Our video services cover every aspect of new media production, from concept to final cut on DVD, Blu-Ray or the Web.
We provide video productions services for Northern Virginia and the entire DC Metro area. Contact us today if you would like to have an effective, professional video presence.
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capture video, corporate video, pre-production, producer, production company, va, video production, virginia, www.capture-video.com
Having worked in PR and communications for about 20 years, I hope this will be read far and wide. Is it better to spend a small to moderate amount of money on a video that doesn’t achieve what you wanted and therefore never gets used? Or, plan wisely so the finished product is just what you needed and money well spent? I vote for the latter!