Your Live Event as a Marketing Video

A lot of what we do at Capture Video is capture live events. There are a ton of reasons to do this – archival, because it will never happen again, to study, for training, and, of course, for marketing.

We recently produced a few videos for Miles Stiebel Band, a modern jazz band. We recorded several performances for Miles to review, and then edited a few separate videos to be used on the Miles Stiebel website as well as on YouTube.

This gives people the opportunity to see the kind of work that the band is capable of doing. It also gives the website an SEO boost, since it has video on it. Many people don’t realize that your website has a 50 times greater chance of being on the first page of a Google search if you have a video on your website. In other words, you will be found faster and sooner if your website includes video.

By having the video on YouTube, the band also has an advantage. First of all, they have created more links to their website, from their videos. But also, YouTube is the world’s second largest search engine, and it is owned by Google. So, if people don’t immediately find your services from searching on Google, the second place they look is YouTube. That’s why you need to have a presence there as well.


Capture Video expresses your brand and supports your goals. Our video services cover every aspect of new media production, from concept to final cut on DVD, Blu-Ray or the Web.

We provide video productions services for Northern Virginia and the entire DC Metro area. Contact us today if you would like to have an effective, professional video presence on the web.

Tags | Categories

Event Video, Marketing Video

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