In case you didn’t know this, having an event is a great marketing tool for your organization. It gets your name out there, can set you or your company up as experts and leaders, and can generate good will.
As a video production company, a large portion of our clients hire Capture Video for their events. We get hired to videotape the event, to create videos to show at the events, or to create videos to market the event. I just wanted to spend a minute to talk a little bit about another way clients use video during their events – they hire us to interview attendees at the event.
The following is one example of a video we produced by interviewing attendees at an annual conference.
The video we shared involves editing together many different representatives and their thoughts on a particular issue. Videotaped interviews can also be used to gather member or client testimonials about your company, expert advice to share with your clients or members, or favorite moments from the event that may inspire others to attend the next event.
Having a camera crew at your event is fairly common practice these days. Videotaping interviews during intermissions, lunch breaks, or immediately after someone has stepped off stage, is just another marketing tool you should consider when planning your next event.
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capture video, dc, Event Video, live event coverage, northern virginia, nova, producer, production company, va, video production, videographer