The video production business is a profession like any other. A videographer is a professional and the work of producing professional videos is serious work.
Professionalism is being a company clients can trust to deliver a quality product, but it’s more than that. It’s being a company that clients can trust to participate in job design, to talk through the needs of the project and bring professional expertise to a process that the client may not completely understand. It should never be about what process is the most billable, it should always be what processes deliver a quality project that fulfills the real needs of the client.
Professionalism is about knowing your business. That doesn’t only mean how to create the thing that you create. It is about understanding what equipment is required for each kind of job, and making the investment in quality. It is about making sure that every employee has the correct training, the correct documentation, and the correct attitude, so your company is positively represented even when you personally aren’t there. It means taking the time to work through a stressful situation with an employee or a customer to resolve the issue to the best of your ability. It is knowing the advantages and pitfalls of your profession and how to work within each to provide the best service to your customers.
Professionalism is about taking pride in your skill to deliver your product at the highest standard. It means reading industry journals, investing in continuing education, talking to peers and staying on top of the latest techniques and equipment possibilities. It means taking the time to do things correctly, without shortcuts that could cause problems in the future. It means researching problems that come up to figure out if there might be a better way to solve it. It means recognizing and owning any mistakes made by you, or on your behalf by an employee, and doing what it takes to make it right.
At Capture Video, we started with a love of storytelling through film paired with a thorough understanding of how to make that happen with quality results. We added quality equipment that meets the standards required by our contracts, and we work with contractors who embrace and uphold our standards of quality and service. Professionalism doesn’t just happen, it comes with time, and care, and Capture Video takes it very seriously.
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