There is a very big industry geared towards making certain that those you do business with know they are appreciated. Gift baskets are everywhere. Calendars have been quite popular. I think the most fun thing I ever received was a lovely box of chocolate covered strawberries. While they were very enjoyable for me personally, they didn’t actually do anything for my business.
I have seen it posted on wedding websites that the most valuable way to thank the wedding vendor is to put a positive review online. I think this is good advice, not just for those in the highly competitive wedding industry, but for any business. The Internet is, without a doubt, the clearing house for information and reviews. Testimonials do the most good where they can be seen by the most people.
What if you were to take that one step further? Consider giving video testimonials to your best business partners, vendors or clients. Many people are more likely to watch a short video rather than read a page of text. Putting together a few minutes of positive feedback for a business that you’ve worked with could serve a dual purpose. As a customer appreciation option, it is unique and proves that you invested time and thought into giving them something with real value. Once your customer has it, it will generally go on their website, and potentially into other marketing materials. By clearly stating your name and company, or perhaps adding them in a graphic with your logo on the bottom of the screen while you give your glowing review, you’re adding a little of your own advertising to theirs, making your time and dollar investment go just a little further.
On the flip side, if you have booked a day with a videographer to record client testimonials, and your clients have taken the time to come and share their thoughts about how wonderful you are, consider thanking them by letting them make a quick statement video for their own website while the videographer is already onsite, set up and paid for. This way, you get a great testimonial for your website, and your client feels appreciated because they get to put a short video on their own website that will help boost their SEO!
Consider taking the time to pass along your thanks and appreciation in a very personalized and lasting way. Capture Video is always on hand to help with your next video production.
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