Capture Video – Getting the Most Out of Your Video Production

Getting the Most Out of Your Video Production

When given the opportunity, I try to advise my clients on tricks for maximizing their budget. Often, I get hired to do one thing and there’s no wiggle room about that one thing. However, when a client comes to me and asks about producing a video that we have time to plan out, I can sometimes find ways for them to use that video in multiple ways. As always, it is best to be able to plan for that in advance.

Here’s an example of what I mean. Anne Loehr is a business coach out of Reston, VA. You can learn more about her at www.AnneLoehr.com. She hired me to videotape her giving an approximately 1 minute speech about current business trends related to her clientele.
Here’s the video:

Anne had this to say about working with us:
“Capture Video not only produced some fantastic web videos for me, Jessica offered a lot of guidance on ways to maximize the video production. We spent about an hour shooting, but I ended up with 15 different video clips from that one session. Not only was this efficient, but it’s been great for driving traffic to my website and expanding my social media presence. And, of course, I love the videos.”

Since we set up lights and got out some cameras, and had time to spare, we decided to shoot multiple “speeches” in which she explained different facets of her business. In total, that 1 half day shoot yielded 15 separate videos.

More isn’t always better, however, producing 15 videos gives Anne more opportunities to promote her business.

Here are some of those advantages:
1. Anne now has a reason to send 15 different emails, whether in newsletter format or in direct email. Each of those videos is an excuse to say – have you seen our latest video?
2. Anne now has 15 different videos to post to her website, each one increasing SEO. If done properly, videos posted to your website increase the chance of people finding your site under search terms that you dictate. Each video is another opportunity to generate tags.
3. Anne now has 15 different videos to post to her YouTube channel. Youtube is the second largest search engine in the world, and 15 videos tagged the same way helps increase your chances of being found on YouTube much more than 1 video.
4. Even if people don’t watch all 15 videos, there are now 15 different videos that make Anne look like an expert. She is shown speaking confidently about her given field, 15 times over. That reinforces the idea that she knows what she’s talking about, more than if there was just one video.

Here’s one of those other videos:

There isn’t always the possibility of making multiple videos out of a single shoot. Sometimes the one video takes all day or multiple days, depending on complexity. Sometimes it’s a long speech that you don’t want broken up. When there is opportunity to maximize your budget, and produce many versions from one full or half day shoot, take advantage of it. In the case of web videos, more is usually better.