Sometimes you don’t need to sell it to sell it. In other words, you don’t always need to create a direct sales piece – in this case, a video – to get people interested in your product.  Sometimes, educating an audience on what makes your product different, better, great for so many reasons, is a better sales tool than telling them all the many reasons they should buy your widget.

The ACPPA, a longtime client of mine, hired me to create a series of videos about their products – concrete pressure pipe.  The most recently completed video, seen below, explains the process by which their members – concrete pressure pipe manufacturers – are held accountable for the products they create.  The video explains their audit process, and how it ensure that the concrete pressure pipe they manufacture is held to a high standard of excellence.

If your business undergoes an annual audit to ensure high standards, tell people about it. If you have won awards for great customer service, or have gotten testimonials from happy clients, brag a little. Let your audience know how great you are. Educate them on the many ways you go above and beyond or the qualities about your product that make it superior. We don’t know what we don’t know about you. You have to tell us. Creating an educational video is a non traditional way to inform people of the many reasons they might want to hire you or use your product.

If you are interested in learning more about the corporate video production process, contact Capture Video today.