Capture Video – Keeping Up To Date

Keeping Up To Date

Have you ever watched a training or informational video that you are certain was shot in 1978 and hasn’t been updated since? It’s almost embarrassing to watch them. They can be very difficult to concentrate on and take seriously with outdated clothing and production values that just don’t look right even if you don’t know exactly why. There are a number of types of videos that should be updated every year, oreven more frequently.

Video is a wonderful way to present the annual report to the board or shareholders. It presents the highlights relatively quickly, and can allow the inclusion of key employees as presenters, or highlights of events of interest that wouldn’t have a place in a more traditional written report. Add in some animation of graphs and charts and dry facts become more interesting to absorb. Information videos are also a great way to present interesting or important events to clients and customers.

How important to your business is SEO? With the connection between Google and YouTube video can be a great tool to attract attention, but search engines are always looking for new content. Keep the video you offer fresh and up to date. You can include things like company holiday parties or events where major announcements are made, or create montages of business as usual throughout the year. The important thing, as far as SEO goes, is to keep creating new content. And the best part is, you can even create all the content at one time but post and share it spread over the course of the year.

And, of course, there’s that training video from 1978. You might not mind the retro look, but how up to date is the content? Laws are constantly changing – not to mention technology! Keep your training videos relevant, at least, to the current decade.

Video can be a very important tool for informing customers and staff alike, but it is important that the content be and look up to date and professional. Contact Capture Video to update your training video, inform your board, or help you keep your SEO videos up to date.