Archive for June, 2013

What Not To Wear

Wednesday, June 26th, 2013

Have you ever watched a video and been completely distracted by the appearance of the actors? Or wondered why one person seems to be wavering when everyone else looks fine? That’s because the camera can’t balance things as well as our eyes. Here are some suggestions for dressing in ways to work with the camera, instead of against it.

Don’t wear:
High contrast outfits. Black and white is the most obvious, but also not dark blue and white or anything similar. The camera just doesn’t handle the extreme range very well and it can make the finished product look odd. Really fine lines and patterns also don’t pick up well.
Instead:
Choose colors and use color blocking, meaning one solid on the top and a solid on the bottom. Or choose big florals, thick stripes, or even plaid.

Don’t wear:
A short skirt if you’re going to be seated for your interview. A chair compresses your body and can make you look wider. Bare legs enhance that effect and contrasted with the color of a skirt can make you look blocky.
Instead:
Wear slacks if you’re going to be seated. Or choose a longer skirt that will cover your legs. If you must be seated, a high stool can give you a less squat look, or you can ask the camera person to frame out your legs, if that’s possible.


This video Capture Video produced for the ICF has some great clothing examples. The subjects are also seated, but framed for upper body only. (more…)

It’s All in the Editing

Wednesday, June 19th, 2013

The editing is where the magic happens.

And by magic, I mean where we take a bunch of disconnected shots of completely unrelated people with little or no experience and make a video that is coherent, compelling, and makes sense. Something you can be proud and excited to share with your sponsors, employees, or target demographic.

Will there be graphics? Those are magic too. Building a graphic that will enhance the live action, without jarring your audience takes practice, and time. How about animation? That’s definitely magic. It takes a great deal longer than you’d think to create great animation that builds on your professional story and adds to it, instead of making your whole presentation look like it should be for first graders. Pixar has taken animation to a whole new level and they make it look easy. You have to be that good to make it look that easy, because it really isn’t.

The magic is also happening when your experienced videographer catches that gaff, that mistake, that ‘oh dear did he really say that’ comment that really and truly should not be put out for public consumption. Having someone with lots of experience, who understands public opinion and marketing, on the job in the editing room can save you a lot of money by avoiding post-production clean ups. Not to mention avoiding embarrassment.

Did he really say that? No one will ever know.

Here’s a video that took us two days to shoot, several days to edit, and a little time to work in that extra video magic.

Capture Video expresses your brand and supports your goals. Our video services cover every aspect of new media production, from concept to final cut on DVD, Blu-Ray or the Web.

We provide video productions services for Northern Virginia and the entire DC Metro area.

To Script Or Not To Script

Wednesday, June 12th, 2013

There are two main categories of training videos.

The first type is to simply tape a training session in progress. Your trainer doing what they always do, with or without an audience. These are generally straightforward and they are already scripted. Your trainer already has her presentation created and perfected, that’s her script. The camera won’t really change how the training proceeds.

The second type is when you want or need to show something more to get your point across.  This can sometimes be in the form of graphics, B-Roll footage, or dramatization. Graphics can include text or 2D or 3D animations.  B-Roll can be showing footage of what your trainer is discussing as it happens in a live situation, or equipment being assembled, and a dramatization is often showing situations, sometimes with professional actors, that the person being educated may find himself in – and how to handle that situation or how not to handle that situation.


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What Do You Have, What Do You Need?

Wednesday, June 5th, 2013

You’re ready to put together a concept video to convince your board to approve a new project, or a promo video for a new service you are launching, or a training video for new hires.  You know you need to hire a video company, but what else do you need to know in order to plan your video production?

Pre-production is when you take a general idea and build it into a plan, complete with scripts, outlines, and schedules. What are you really hoping to achieve with this project? This part of the planning process is very helpful for setting proper expectations for the production process. It also makes certain that the plans that are developed will deliver the product you truly need, not something that was ‘recommended’ from outside, or higher up.

Where will your video take place? If it’s in your own offices, do the people who usually use the space need to be reassigned? If it is off site, does your proposed location need permits before you can shoot there? How many people will we be videotaping? How many of those could be taped concurrently to free up the space more quickly? How many cameras and how much other equipment will get the job done most efficiently? What is your budget? How does that money need to be allocated to get you the best result?

 

In order to save on costs, clients often want to skip pre-production planning.  They prefer to either handle it themselves or let the chips fall where they may. Having a professional video producer walk you through possible outcomes, possible schedules, possible alternatives can, in the long run, save you time and money.  Spending just a few hours in the pre-production planning process may increase your ROI and create a product that better meets your original objective.

Capture Video offers pre-production services such as concept development, script writing, casting, location scouting and scheduling.