Archive for January, 2013

Better Said Than Done

Wednesday, January 9th, 2013

Is your story compelling?

Putting together a video that works isn’t quite as easy as it looks when you see the end product. Just showing up and throwing something together, well, it often looks very much as if you showed up and threw something together. Story telling is an art.

Better Said Than Done is a local Virginia group that offers professional storytelling. They host their own shows, put on at least 2 charity events a year, and are available as speakers and entertainment for large events, social and professional. They also offer classes that teach you how to find and refine your story so that it is interesting and compelling.

Better Said Than Done storytelling shows start with a theme, and each performer tells their story based on that theme. This is what you are doing when you put together a presentation for your business, building a story (what you do and how you do it) around a theme (providing superior services). Talking about your business can seem simple and straightforward, but are you getting an interesting and compelling result from your efforts? Have you thought through your points? Does your concept have a beginning, a middle, and an end that sums up your points and leads the viewer to the conclusion you’d like them to reach?

At Capture Video we offer a full complement of pre-production services, including concept development, script writing, and story boarding. Pre-production covers all the pieces you need for building a video, whether for your marketing or your training departments, to make it interesting and compelling so your audience stays engaged to the end.

Here is the SEO video we put together for Better Said Than Done.