Archive for April, 2012

Events for Marketing

Friday, April 27th, 2012

In case you didn’t know this, having an event is a great marketing tool for your organization. It gets your name out there, can set you or your company up as experts and leaders, and can generate good will.

As a video production company, a large portion of our clients hire Capture Video for their events. We get hired to videotape the event, to create videos to show at the events, or to create videos to market the event. I just wanted to spend a minute to talk a little bit about another way clients use video during their events – they hire us to interview attendees at the event.

The following is one example of a video we produced by interviewing attendees at an annual conference.

The video we shared involves editing together many different representatives and their thoughts on a particular issue. (more…)

Virtual Realty Tour

Thursday, April 12th, 2012

The Virtual Realty Tour returns to Northern Virginia for another exciting year of market updates and insider knowledge. Capture Video is completing our ninth consecutive video for this annual event.

Here’s the video we produced for the event last year:

Details about this year’s event below, so you can learn everything there is to know about Northern Virginia Commercial Real Estate.
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Videotaped Testimonials

Thursday, April 5th, 2012

Jen Sterling is the Chief Red Head at Red Thinking, a brand strategy company in Northern Virginia. We recently provided them with some videos of testimonials from their clients to use on their website. I interviewed Jen about Red Thinking and about her reasons for using video on the web.

Jessica: First of all, what is Red Thinking?
Red Thinking is a brand strategy and design firm. We work with passionate entrepreneurs and CEOs to get their companies to the next level. We do this through strategic positioning, messaging and creative execution of logos, websites and other collateral.

Jessica: What makes Red Thinking different?
We take our work seriously but we don’t take ourselves very seriously. We are a really fun group of people to work with. Most of us have been working together for at least 6 years… some as long as 10 or more.

Jessica: Why did you decide to have testimonials videotaped?
We have been telling our clients for years that video content is vital for their websites… and yet we never got around to doing our own. It really was about time.

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